ABSTRACT
This study was carried out on the effects of product quality on brand loyalty using Nokia Mobile Phone as a case study. The study was embarked on to specifically determine the perception of Nokia Mobile Phone users regarding the quality of the product; ascertain the relationship between product quality (i.e. Nokia Mobile Phone’s quality) and the brand loyalty of its users; determine how the phone’s ‘User friendliness’ affects customers’ retention/loyalty level; and assess the extent of impact to which the phone’s affordability affects customers’ retention/loyalty. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprised of Nokia Mobile Phone users in Asaba, Delta State. In determining the sample size, the researcher conveniently selected 160 respondents and 141 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency tables, and mean-standard deviation, while the hypotheses were tested using Chi-square statistical tool. The result of the findings reveals that there is a relationship between Nokia Mobile Phone’s quality and the brand loyalty of its users. Furthermore, the study revealed that Nokia Phone’s ‘User friendliness’ affects customers’ retention/loyalty level. Therefore, management of firms must establish an interactive metrics that will keep track of the level of their product quality based on the customer perceptions, as a fall or rise in product quality can either reduce or increase the level of customer satisfaction, which in turn can make the level of customer loyalty.
Background Of The Study
In general, migration has been one of the most distinguishing elements of the A...
ABSRACT
This study appraised legal framework of contributory pension scheme CPS in Nigeria. Doctrinal method was adopted. Thus, the disse...
ABSTRACT
Abel, Marc W. Ph.D. Department of Computer Science and Engineering, Wright State University, 2022. A Solder-Defined Computer Arc...
Background of the Study
Childhood immunization is one of the most effective public health interventions...
ABSTRACT
This study examines the influence of guidance and counseling services on students academi...
Abstract: This research examines the role of early childhood education (ECE) in fostering critical thinking...
Background of the Study
Network segmentation is a fundamental practice in network security and management that involves div...
Background of the Study
Population growth is one of the most significant drivers of environmental degradation, especially in urbanizing r...
ABSTRACT
Although the Nigeria economy has been characterized; with importation of everything ranging from ma...
BACKGROUND TO THE STUDY
During the last two decades education institutions have invested heavily in inf...